A short story about us

Our team brings over 10 years of experience working with Chinese-language social media and marketing in North America.

We’ve supported clients across industries including healthcare, restaurants, real estate, finance, travel, and energy—ranging from local businesses to publicly listed companies.

120+

12

Years of experience

Happy clients

Our Team & Capabilities

We operate as an extension of your internal team.

Our in-house capabilities include:

• Content strategy and planning

• Video production and photography

• Graphic design and copywriting

• Community management and customer support

• Paid media and campaign execution

This allows our clients to outsource their marketing needs to a single, integrated team—without the cost and complexity of hiring multiple roles in-house.

Why SparkUp Media

We’re not a large agency—and we don’t try to be.

We’re a focused team that understands Chinese consumer behavior, works closely with our clients, and delivers practical results through execution—not just ideas.

Frequently asked questions

How is marketing to the Asian American community different from the general market?

It’s not just about language; it’s about trust and digital ecosystems. Even fluent English-speaking Asian Americans often live within a distinct "digital comfort zone." They rely on native platforms like Rednote (Xiaohongshu) and WeChat for authentic reviews and community advice. To truly reach them, you can’t just translate your ads on Facebook; you need to be present on the platforms they trust most.

How fast will I see results?

Social buzz typically starts within the first 2 weeks of the campaign launch.

What is Rednote (Xiaohongshu) and why is it essential?

Think of Rednote as "Instagram meets Pinterest," but with a powerful search engine that drives immediate buying decisions. It is the #1 lifestyle platform for the global Asian community.

The Reach: Over 300 million monthly active users globally, with a rapidly growing user base in North America.

The Audience: 70% of users are women, Gen-Z, and Millennials. These are high-net-worth individuals, international students, and entrepreneurs with significant spending power.

Why do I need Influencer (KOL) Marketing?

Traditional ads are noisy, and consumers are tired of brands bragging about themselves. Influencer marketing works because it builds Social Proof. When a local creator shares their authentic experience at your business, it triggers a "fear of missing out" (FOMO) and signals to the community that your spot is the new "place to be." It is the digital equivalent of word-of-mouth.

What exactly does Spark Up Media do for us?

We provide a complete End-to-End Solution. You can hand off the entire Asian marketing workload to us.

• Content & Management: Account setup, photography, scripting, posting, and community engagement.

• 24/7 Sales Concierge: This is our game-changer. Our bilingual team replies to messages and qualifies leads 24/7, filtering out low-quality inquiries so you only deal with high-intent customers.

• Growth: We manage Influencer campaigns and negotiate the best rates to maximize your budget.

Why should we choose Spark Up Media over other agencies?

We don't just "do marketing"; we are industry insiders. With over 10 years of experience in Asian media and a founding team rooted in cross-cultural communication, we bridge the gap others can't.

Proven Track Record: Since our incorporation, we maintain a 100% client retention rate—our clients stay because they see results.

Full-Stack Team: Hiring us is like acquiring a 10-person marketing department (strategists, editors, customer service) for the cost of a single subscription.

How many influencers do you work with?

We have access to virtually the entire local creator pool, but we prioritize quality over quantity. We have curated a network of over 300 vetted partners—from micro-influencers to top-tier KOLs—who have a proven track record of delivering high engagement and real foot traffic for our clients.

How much do Influencers charge for a visit?

It depends on the creator's reach, but we handle all negotiations to get you the best value.

Exchange Basis: For many micro-influencers, we arrange a "comped experience" (e.g., a free meal or service) in exchange for social media content.

Talent Fees: Larger influencers with significant followings typically charge a service fee ranging from $200 to $300. We will recommend the right mix based on your budget.

How does your agency pricing and contract work?

We operate on a transparent flat monthly retainer based on the scope of services—no hidden fees.

Contract Terms: Our standard agreements start at 3 to 6 months. This allows us the necessary "ramp-up" time to build your account’s foundation and follower base effectively.

Risk-Free Promise: We are performance-driven. If you aren't satisfied, we don't lock you in.

You Own Everything: Unlike other agencies that hold accounts hostage, you retain 100% ownership of your data, account logins, and client leads.

How much do you charge?

Every business is unique, so we tailor our packages to your specific goals. Please book a free strategy call with us for a custom quote. That said, our clients consistently tell us that compared to the ROI and traffic we bring, our retainer fee is one of the best investments they've made.