Managed Chinese social media

Your Chinese marketing department, outsourced.

We run your Chinese social media end to end: strategy, content, posting, replies and ads. You reach the local Chinese market without hiring a single person for it.

Xiaohongshu content SparkUp Media produces for IQ Laser Vision

Why outsource it?

Doing Chinese social media well takes a strategist, a writer, a designer, a video editor and an ad buyer, all fluent in Chinese. That is hard to hire, and expensive to keep.

Hiring in-houseSparkUp Media
CostSalary, benefits and tools for each roleOne monthly fee for the whole team
SkillsOne person rarely covers everythingStrategy, copy, design, video and ads together
Platform know-howLearned by trial and error10+ years and 120+ campaigns in this market
ContinuityWork stops when someone leavesThe team and the accounts keep running

What’s included

Account management

  • Xiaohongshu (REDnote)
  • Instagram
  • Facebook
  • Setup, positioning and daily posting

Content

  • Monthly content plan
  • Photography and short video
  • Native Chinese copywriting
  • Graphic design

Replies and leads

  • Comments and direct messages
  • WeChat replies in Chinese
  • Lead qualification
  • Appointment coordination

Paid advertising

  • Meta ads in Chinese
  • Google Ads
  • Xiaohongshu Juguang ads
  • Added when it pays off

How we work together

Discovery

We clarify your goals, market, audience, and current presence.

Plan and produce

We build the plan and produce content, on site when needed.

Launch

Posts, replies and ads run together around your priorities.

Optimize

We review performance, refine the approach, and expand what works.

Accounts we run

Two eye-care practices that handed us their Chinese social media.

Eye care · Los Angeles

IQ Laser Vision

Xiaohongshu posts from the IQ Laser Vision Dr. Lin account, managed by SparkUp Media

One of the highest-volume ophthalmology practices in the U.S. We built and run a group of four connected Xiaohongshu accounts: the founder Dr. Robert Lin’s account for patient education, the practice’s verified official account for news and events, and two assistant accounts that answer questions and move interested patients into a WeChat consultation.

  • Individual posts with 50,000+ views
  • Four connected accounts, each with a clear role
  • A verified professional account, rare for a medical practice outside China
30M+views on content published to the practice’s official social accounts
1,500+in-office consultation inquiries from local Chinese consumers
500+vision correction procedures following campaign-generated inquiries
50%+of the practice’s Chinese patients attributed to SparkUp campaigns

Overall results across all channels, based on client and campaign records.

Eye care · New York

Raymond Fong Eye Care

The Raymond Fong M.D. Xiaohongshu account and three of its posts, managed by SparkUp Media

An established practice in New York’s Chinatown, led by Dr. Raymond Fong, that wanted to reach younger patients. We publish two posts a week on the doctor’s account, and we work with the clinic’s team on patient testimonials and inquiry follow-up, so that attention online turns into booked consultations.

  • One post passed 100,000 views
  • Hundreds of comments and direct messages from prospective patients
  • Two posts every week, planned and produced by our team

Across industries

Brands that have trusted us with their Chinese marketing:

  • IQ Laser Vision logoIQ Laser VisionEye care and medical clinics
  • Golden Vision 高登眼镜 logoGolden Vision 高登眼镜Optical and eyewear
  • CindyChin Realty logoCindyChin RealtyLuxury residential real estate
  • Century Cruises 世纪游轮 logoCentury Cruises 世纪游轮Travel and tourism
  • ANTA logoANTASportswear and retail

Common questions

Which platforms do you manage?

Xiaohongshu (REDnote), Instagram and Facebook are the core. We also manage TikTok and WeChat where they fit your customers.

Do we still need someone in-house?

No dedicated hire is needed. We ask for one point of contact who can approve content and answer questions about your business.

Do you run ads too?

Yes. Chinese-language Meta ads (Facebook and Instagram), Google Ads, and Xiaohongshu’s Juguang ads can be added to any managed plan.

Who answers customer messages?

We do, in Chinese, using answers you approve. We qualify inquiries and pass serious ones to your team, or help book the appointment.

How is pricing set?

By scope: the platforms, how much content, and whether ads and message handling are included. You get a custom proposal after a short discovery call.

Which industries do you work with?

Medical and eye care, real estate, insurance, travel, retail, financial services, restaurants and more. Any business where local Chinese customers are a growth opportunity.

Ready to hand it over?

Tell us about your business and we’ll recommend a scope and send a proposal.

Request a consultation